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4 Pillars that you must take into account to get the most out of your electronic store

Pillars that you must take into account to get the most out of your electronic store

In order to maintain an online store and get the most out of it, you need to work very hard to attract customers and offer buyers effective services, which allow turn them into regular customers and usual.

However, achieving the success of an online store is not that easy, but if you use the right strategies, along with great preparation, it can be made possible. If you're looking for ways to stand out from the competition, be more profitable, and build a strong customer base, then here are four must-haves to help you. Pay attention!

Table of Contents

Below we give you the list of the pillars that you must take into account to get the most out of your electronic store

1. Have a solid digital marketing plan

Having a solid marketing plan is essential for any online store, since without it your target audience would not be reached and sales would not be achieved. Your marketing plan should be made up of strategies that attract new clients and retain to existing customers.
You need to think of all the ways you could market online, be it with SEO strategies, paid advertising, social networks, Google my Business or others. You should research which one works best for the type of services or goods you offer in your store.

2. Effective customer service

Generally, visitors should have answer options to provide solutions to their questions without much difficulty on the same web page. If it is necessary for them to contact your customer support team, they should offer quick and effective responses

One of the biggest concerns for buyers of an online store is not being able to see the information of their purchases, track their orders or return their order if it was not what they expected. Therefore, it is essential to make it easy for the customer to find and track their orders on your website. 

Also, when it comes to frequently asked questions, creating content libraries as a knowledge base can be very helpful. A knowledge base is simply a collection of help articles that guide customers to fix common problems encountered by your customers. 

On the other hand, live chats and chatbots are also another great communication strategy for online stores. 

A great tip is to install a multichannel communication platform in Shopify or on the platform with which you manage your online store. This will allow you to manage the messages you receive from your customers in one place, so you can offer high-quality help and care. 

3. Presence on social networks and use of email

If you want to succeed in the modern world, social media is everything, especially when it comes to an online store. Therefore, you will have to create accounts for your business in the different social networks and make sure that keep your profiles up to date. Thanks to this, you will be able to stay connected with your target audience and increase traffic to your website. 

On the other hand, another way to reach your target audience is through email. For this, you must ensure that all your emails are properly branded, as well as manage your mailing list and keep track of the results returned from your campaigns.

4. Reward customer loyalty

Customer loyalty and retention are the surest ways to keep your business running for many years and, in turn, attract new traffic. Buyers who have had a good experience and are happy are more likely to transmit to others, through word of mouth, the experience they have had in your online store. 

Many business owners think that loyalty is not important, since it has nothing to do with the products they are selling. However, it is the opposite, so it should be seen as the basis of the other strategies of your business. 

When a shopper feels comfortable in your store, they are unlikely to look for another place to go. So the best you can do is reward that fidelity that they have with your company, through gifts, discount coupons or contests, among others.

Need help?

We know that it may seem difficult to apply all this. But you don't have to do it alone. At AulaDig we have a team of specialists willing to help you with everything you need. If you want to speak with one of our advisors, don't wait any longer and click on the following button. We are here to support you in the success of your project.

Juan Camilo Castrillon
Juan Camilo Castrillon

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