Inbound Marketing is a strategy designed to attract new customers, and retain existing ones, through a customer-focused service experience and constant delivery of valuable content for your business processes.
If your organization does not have clients with a high potential value, that is to say that when they become buyers, they will generate representative income for your company; It is better not to implement Inbound, since this content strategy involves efforts at the organizational level.
To land the idea I built an example, let's say you are a marketer of pens for the end customer, implementing inbound requires great efforts at the level of content, guidelines, digital infrastructure; And if your potential client represents a sale of less than a dollar, it would not make sense to do Inbound.
It is in this panorama where Inbound becomes extremely attractive; Since if your client requires a technical advisor or knowledge of your product or service to be able to buy, inbound with its content strategy will be a perfect tool to retain customers throughout the bouyer journey.
Inbound is not a strategy that is implemented only at a commercial level, this is an organizational culture that all parts of the company must understand and adopt; therefore, if the entire organization is not aligned, it is better not to make unnecessary expenses and efforts in its implementation.
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