Online marketing is used more and more on the web because it allows to generate a presence in which it is really visible and leaves a lasting impression on users. For this reason, companies resort to various strategies increasingly studied by professionals, where those visits that we have from new users that do not end up in a purchase, we have the possibility of recovering them until the sale is achieved.
Did you know that between 2016 and 2020 the trend in the use of mobile devices to access social networks went from 99,913 users at the end of 2016, to 225,896 users until December 2020 in Latin America. And that half of the 406,182 minutes that they spend a month on social networks, they do so by browsing the advertising of companies that use social networks as a visibility tool.
We have to accept that social networks are part of our daily life. Every day people between 16 and 29 years old spend an average of 3 hours a day on social networks, and adults between 45 and 54 an average of 1 hour and 39 every day, where Facebook and Instagram lead the time dedicated to social networks . This is exposed in the strengthening of the use of social networks in sales.