How to choose a social network for your company

Did you know that between 2016 and 2020 the trend toward using mobile devices to access social networks went from 99,913 users at the end of 2016 to 225,896 users as of December 2020 in Latin America. And that half of the 406,182 minutes they spend per month on social networks, they do so browsing advertising from companies that use social networks as a visibility tool. Where Facebook, Instagram and LinkedIn are the favorite social networks of Latin America.

These data indicate that the best option is to use your social networks well, with good marketing strategies that help you expand and improve your brand. and know more why digitize your business However, not all social networks are identical, not all are equally useful or efficient for all businesses, this is why you must choose the one that best suits your company, so I will tell you 6 things you should know to choose one social network.

1. B2B and B2C differences and how this influences the success of social networks

The terms B2B and B2C refer to the distinction between business marketing processes that are aimed at an end consumer and those that are aimed at companies. That is, what these marketing strategies are going to define is the target audience, to show how the needs of your users should be satisfied, to sell your product, depending on each case.

B2C is Business to consumer, that is, mass market, companies that sell their product or service to people. For this reason, this marketing is focused on highlighting the personal benefits that your product can provide through the emotion and feelings that create an immediate need in the user, awakening a desire to purchase.

B2B refers to Business to Business, which means that it refers to the corporate market, that is, those companies that market services or products to other companies. This marketing, therefore, focuses on establishing closer relationships, to reinforce the reputation of the brand that helps transmit its value. Showing how the product can help the company in terms of time, money and resources.

Knowing where your market is directed will influence the success you have on social networks, because you will be able to better direct your strategies, differentiating that they are two different audiences, which better organizes, processes and plans the marketing actions that you must take on the networks. social. This will be a first step to know how to choose a social network for your company to sell.

2. Types of social networks

Horizontal: This type of social network has users of all types, such as social classes, objectives and different profiles. In this type we can find Instagram, YouTube, Facebook, Google+, Snapchat, Pinterest, etc. These social networks are attractive for all types of businesses because they have a large volume of users who join daily.

-Vertical: It refers to those social networks that have a specific purpose or topic and everything revolves around this. We find in this type, Wattpad, LinkedIn, TripAdvisor, etc. Although these social networks do not handle such a large volume of users, they can be the best option for certain companies. For example, LinkedIn is the ideal ally for companies dedicated to recruiting talent.

However, some social networks that are of the same type do not focus on the same thing. For example, Facebook has long-form posts, while Twitter focuses on immediacy, and YouTube generates audiovisual content instead of posts. This is why it is so important to keep your strengths in mind, analyze and research your type of business and what audience you will have an affinity with, because if yours is not video editing, then YouTube would not be the best option, or if you do not know How to put what you want to convey in 280 characters Twitter will not do you any favors.

3. Locate your ideal client

One of the keys to choosing the perfect social network for your company is knowing who your customers are, and depending on their profile, look for the most appropriate platform. The questions you should ask yourself are how old they are, if they are mostly men or women, what devices they use to access the Internet: cell phones, tablets, computers.

Facebook, usually has a young audience, but also reaches users between 35 and 54 years old. Although the increase in people between 65 years of age has been growing.

Twitter, has users mainly between 25 and 54 years old, but it focuses especially on a profile of communication professionals, such as publicists or journalists.

instagram, has a higher percentage of women, and 60% of users are between 18 and 29.

LinkedIn, has as its vast majority professional users with higher education, therefore, it is used by adults aged 22 and over. When you are clear about your audience, you need to know how to reach your audience; For that, keep in mind the strategies of inbound marketing

4. Analyze the content you are going to publish

Based on the products or services you are going to sell, you need to analyze what content will benefit you on the relevant social network. For example, if you have a clothing company, and having a clear idea of your target users, it is most likely that your customers will want to see good resolution photos of how they look to make them want to buy, which makes your ideal content to be photos of good quality.

5. Be comfortable

Although it may not seem like feeling comfortable on a social network, that is, enjoying the platform, knowing how to use it, immersing yourself in it, it will be very important because having desire, contributing ideas, and being motivated is something that will be reflected in the content and in the way you will attract your users. So, if you like to share tips or how you came to sell a certain product or service, social networks that use audiovisual media may be perfect for your business, such as Instagram and YouTube. As they say things with love, they attract positive results!

6. Put yourself in your users' shoes

You don't have to go far to know which is the best social network option for your business, put yourself in the shoes of your users and ask yourself if you were a buyer, where would you like to see your content? In which social network would you feel most attracted to the type of product or service you handle? What is the platform you use the most daily? And what hours of the day do you use to be active in them?

After answering these questions, investigate what content you like the most in what you want to sell, that will also help a lot to know which social network your company needs.

At Auladig we want to provide you with the appropriate advice, so that you can reach the correct answers from the right social network for you, but also to then know what to do on this social network and how to take your company to another level. We are experts and have a track record in helping companies join the best marketing strategies that will increase your buyers substantially. Contact us.