What role does technology play in a CRM strategy?
October 25, 2022
No Comments
To begin with, we need to know what a CRM is. A CRM (Customer Relationship Management) is a customer relationship management system,
The business world seems to move faster than we realize. It is an overwhelming feeling, because we believe that our company is lagging behind others. We must think about the welfare of our project: establish specific goals, draw the best possible plan to achieve them, and implement significant actions in this regard. But how? CRM implementation is an example to grow your business.
It is evident that an Internet company is much more dynamic than a company that has not gone to that next level. A company positioned on the internet has a broader coverage and a concept that, if it manages to be effective, hooks a lead (or a potential client). This brings enormous benefits -and we are not only talking about economic returns-.
We have to look back at the client: it is not only that traditional element that gives us money to receive a good or service. It's much more than that.
Stay and you will know how the implementation of a CRM can help you grow your company. If you want to know more, contact us.
CRM is the acronym in English for Customer Relationship Management. In Spanish translates Customer Relationship Management. It is not only a software that can make your company more agile, organized and diligent. It is, rather, a change in the way of conceiving and conducting business.
Here, in the CRM, a certain emphasis is placed on the relationship with the client: your company will get to know the client (a potential lead) better, which will inspire greater confidence and credibility in him; that is, greater fidelity. That is one of the most remarkable effects when implementing CRM. But he's not the only one.
When your company implements CRM and knows its customer more precisely -in addition to starting to generate an identity around your brand-, you obtain valuable customer information and, with it, you can organize your corporate processes to make your business more competitive.
If you implement CRM you don't have to continue torturing yourself to death with tedious Excel tables, projections, or downloading a million applications to keep accounts and manage payroll, or many other applications to communicate your decisions to Human Resources... Why?
Because with CRM, by guiding the corporate organization of your company towards the needs and expectations of your client, all those processes are simplified. You do not waste time or resources on superficial tasks that do not add greater value to your work. You know what the client is looking for, how they are looking for it and, thus, you know what to offer and how to do it.
Using CRM Zoho radically improves the relationship between your company and your client. All corporate activities, which often consist of extensive, complex and very different tasks from each other, are significantly simplified. How? Unifying. The tasks, so to speak, begin to speak the same language. All aimed at improving the customer experience.
The advantages it offers are really fascinating. You organize and manage your resources and your time more optimally. The data (information) about your customers is of enormous value. Once your data is recorded, in which your preferences or trends are shown, among other things, it is possible to analyze them and draw conclusions that are as revealing as they are useful.
Zoho CRM creates complete, interactive databases with a high possibility of automation. The information contained therein can be categorized as appropriate for your company. We're talking about unified search, unified messaging, single sign-on and sign-on, and business intelligence.
That is to say, of resources gathered in one place quickly, and with which, by establishing more direct relationships, the operation of the sales, communication, productivity, finances, and much more area is optimized.
Today there are many companies (large, medium and small) that have seen how their corporate processes are simplified, their resources are optimized and their management becomes more efficient and effective thanks to the implementation of CRM.
And it goes further: as it is a strategy that focuses on the client, resources are implemented so that relations with him are more fruitful. For example, by having their contact information (think of emails, telephone numbers, an account on our site), the channels of communication with our client are expanded.
You can find out more easily and in greater detail about our news, our services, our company policy, etc. This is known as an omnichannel customer relationship. In other words, the client is an active element that influences the decisions that are made, since their satisfaction with our company means our growth.
Next, we will show you which companies have implemented CRM, how they have done it and what benefits it brought them.
However, it is worth mentioning that not all companies are the same (your company, for example, has a particular nature, since you have defined clients, you have your own history, your own methods and your own identity); so the type of CRM you implement should be just as special.
For this reason, it is highly recommended that you contact us so that we can advise you and find which one is the best for you and which strategies are the most pertinent.
This well-known automotive corporation, with several decades of experience in the market, opted for the tools offered by Microsoft Hololens 2 and Dynamics 365 Remote Assist.
As it was a company with a vast experience and a very wide coverage as well, its CRM strategy focused on maintaining its high quality standards, focusing on the experience it offers to its customers.
Logistics resources were optimized to achieve better technical customer service, a reduction in service time, and a reduction in its environmental impact.
Of course, one of the largest companies dedicated to trading products and offering services on the Internet has to have CRM. Your CRM strategy is, it could be said, intrinsic to the nature of your activity. In other words, it is not possible to think of Amazon without CRM.
Well, its activity, essentially, consists of keeping the expectations of its clients high in terms of their satisfaction. In this sense, they are concerned with constantly sharing products with their customers in a specific way (through the aforementioned omnichannel strategy), taking into account what other things the customer has bought, what their preferences are, what their payment methods are, etc.
Just like these companies, which are world-renowned, you can also use the resources you currently have in a more intelligent way. Contact us to find out how.
Do you want to continue receiving more information of interest?
Subscribe to our community and keep learning.
Articles that may interest you
What role does technology play in a CRM strategy?
To begin with, we need to know what a CRM is. A CRM (Customer Relationship Management) is a customer relationship management system,
Zoho CRM, Advantages and Disadvantages
Competitiveness is a virtue in the world of digital business. We must not stop paying attention to the tools that, potentially, can
Implementation phases of a CRM
We know that this is a highly competitive world; We do not want our company to be shipwrecked. You have to be attentive to every new tool that promises the
Every day we see how the world of business and digital marketing changes. The strategies that worked yesterday, today are, at least,
Example implementation of CRM in a company
The business world seems to move faster than we realize. It is an overwhelming feeling, because we believe that our company is
Marketing Plan for a Private School
Unfortunately, public education in Latin America is not in the process of improvement, this has caused a wave of opening of new private schools, creating each
