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How to choose a social network for your company

Did you know that between 2016 and 2020 the trend in the use of mobile devices to access social networks went from 99,913 users at the end of 2016, to 225,896 users until December 2020 in Latin America. And that half of the 406,182 minutes that they spend a month on social networks, they do so by browsing the advertising of companies that use social networks as a visibility tool. Where Facebook, Instagram and LinkedIn are the favorite social networks of Latin America.

These data indicate that the best option is to use your social networks well, with good marketing strategies that help you expand and improve your brand. And know more why digitize your business  However, not all social networks are identical, not all are equally useful or efficient for all businesses, so you must choose the one that best suits your company, so I will tell you 6 things you should know to choose one social network.

1. B2B and B2C differences and how this influences the success of social networks

The terms B2B and B2C refer to the distinction of business marketing processes that are directed to a final consumer and those that are directed to companies. In other words, what these marketing strategies are going to define is the target audience, to show how the needs of your users should be met, to sell your product, depending on each case.

B2C is Business to consumer, that is, mass market, companies that sell their product or service to people. For this reason, this marketing is focused on highlighting the personal benefits that your product can give through the emotion and feelings that create an immediate need in the user, awakening a desire to buy.

B2B refers to Business to Business, which means that it refers to the corporate market, that is, those companies that market services or products to other companies. This marketing, therefore, focuses on establishing closer relationships, to reinforce the reputation of the brand that helps transmit its value. Showing how the product can help the company in terms of time, money and resources.

Knowing where your market is going will influence the success you have in social networks, because you will be able to better direct your strategies, differentiating that they are to two different audiences, which better organizes, processes and plans the marketing actions that you should take on the networks social. This will be a first step in knowing how to choose a social network for your company to sell.

2. Types of social networks

Horizontal: This kind of social network has users of all kinds, such as different social classes, objectives and profiles. In this type we can find Instagram, YouTube, Facebook, Google+, Snapchat, Pinterest, etc. These social networks are attractive for all types of business because they have a large volume of users who join daily.

-Verticals: It refers to those social networks that have a specific purpose or theme and everything revolves around this. We find in this type, Wattpad, LinkedIn, TripAdvisor, etc. Although these social networks do not handle so much volume of users if they can be the best option for certain companies, for example, LinkedIn is the ideal ally for companies dedicated to attracting talent.

However, some social networks that are of the same type do not focus on the same thing. For example, Facebook has long exposure posts, while Twitter focuses on immediacy, and YouTube generates audiovisual content instead of posts. This is why it is so important to keep in mind your strengths, analyze and investigate your type of business and with what audience you will have an affinity, because if yours is not video editing, then YouTube would not be the best option, or if you do not know like putting what you want to transmit in 280 characters Twitter will not favor you.

3. Locate your ideal client

One of the keys to choosing the perfect social network for your company is knowing who your customers are, and depending on the profile they have, looking for the most appropriate platform. The questions you should ask yourself is how old they are, if they are mostly men or women, what are the devices they use to access the internet: cell phones, tablets, computers.

Facebook, usually has a young audience, but also reaches users between 35 and 54 years old. Although the increase in people between 65 years of age has been growing.

Twitter, has users between the ages of 25 and 54 mostly, but focuses especially on a profile of communication professionals, such as publicists or journalists.

Instagram, has a higher percentage of women, and 60% of users is between 18 and 29.

LinkedIn, has as its vast majority professional users with higher education, therefore, it is used by adults aged 22 and over. When you are clear about your audience you need to know how to reach your audience; for that keep in mind the strategies of inbound marketing

4. Analyze the content you are going to publish

Based on the products or services that you are going to sell, you need to analyze what content will favor you in the relevant social network. For example, if you have a clothing company, and being clear about your target users, the most likely thing is that your customers will want to see good resolution photos and how they look to want to buy, which makes your ideal content photos of good quality.

5. Get comfortable

Although it may not seem like feeling comfortable in a social network, that is, enjoying the platform, knowing how to use it, immersing yourself in it, it will be very important because being willing, contributing ideas, and being motivated is something that will be reflected in the content and in the way you will attract your users. So, if you like to share tips or how you came to sell a certain product or service, social networks that use audiovisual media may be the perfect ones for your business, such as Instagram and YouTube. As they say things with love, they attract positive results!

6. Put yourself in the shoes of your users

You don't have to go far to find out which is the best social network option for your business, put yourself in the shoes of your users and ask yourself if you were a buyer, where would you like to see your content? In which social network would you be most attracted to the kind of product or service you handle? What is the platform you use the most on a daily basis? And what hours of the day do you use to be active in them?

After answering these questions, research what content is the most liked in what you want to sell, that will also help a lot to know what is the social network that your company needs.

At Auladig we want to provide you with the appropriate advice, so that you can arrive at the correct answers from the right social network for you, but also to later know what to do in this social network and how to take your company to another level. We are experts and we have a track record in helping companies to join the best marketing strategies that will increase your buyers substantially. Contact us. 

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