4 Pillars that you must take into account to get the most out of your electronic store
April 4, 2023
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Pillars that you must take into account to get the most out of your electronic store
A company, store or business that does not have an Internet presence is certainly at a disadvantage compared to those that do. A business profile in Google My Business is the possibility of positioning your company in a local instance. Its advantages, as we have already seen in other places, are many; and yet it is always possible to optimize them. If, for example, your establishment has two (or even more) addresses, you can take advantage of it to make your company more visible. So today we will teach you how to put two addresses in Google My Business.
When you ask yourself "How to put two addresses in Google My Business?" Actually, you're wondering "How do I make the different branches of my business visible?" And the answer to both questions is simple: creating a Google My Business tab for each branch.
If you have two branches, and since putting two addresses in Google My Business is a procedure that guarantees that the different locations are visible locally, you have to create a token for each one. If you want to know how to put two addresses in Google My Business, you must be clear about what Google My Business is. So let's give it a brief review.
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Google My Business is a free tool for companies (large, medium or small) to have the possibility of boosting their commercial activity by positioning their brand on the Internet. Knowing how to handle it properly –what it means to implement SEO and Digital Marketing strategies- A Google My Business profile offers tremendous benefits.
The advantages, which you will be able to know in detail here, can only be possible if you provide Google My Business with true and detailed information about your business activity. And a crucial point of this information has to do with the exact location of your company or store and its different branches.
You should know that Google My Business, as the valuable tool that it is, take advantage of the location of both a branch of your company and potential customers who perform searches related to your business activity, either in the Google search engine or in Google Maps.
In this way, the location plays a fundamental role in SEO positioning and, consequently, in Digital Marketing. So let's dive into this aspect of Google My Business: location.
As we anticipated, location is essential for Google to show what your company does (what products it sells or what services it provides) to whoever is nearby and, therefore, becomes a potential customer. How? Google has access to accurate information about where your business is.
Keep in mind that Google My Business is linked to Google Maps, so the customer can access Google Maps and, in a matter of seconds, go virtually to your store location or ask for directions.
On the other hand, since mobile devices have a GPS system, they provide Google with information about their location. Thus, every time someone enters something in which they are interested in the Google search engine (that is, a product or a service), the results that Google returns are the ones that would best suit them. In other words, the ones that are closest or best positioned are in terms of SEO.
So, for your company, store or business listing to have a better chance of appearing in the first Google search results (and consequently have a better chance of attracting new customers), You must pay special attention to specify the exact address of your store; or, if applicable, of each of its branches.
Although small and medium-sized companies usually have only one branch, it is likely that their growth will be such that they will soon have the possibility of opening a new headquarters. Thus, new doors are opened, because with two offices of your company the number of sales opportunities is multiplied. In such a case, it is necessary for your Google My Business profile to be updated.
Because, although having more than one physical office represents enormous advantages in commercial terms, these advantages can be enhanced through Google My Business. It is possible that in your Google My Business profile you put two addresses of two different offices; in fact, it is what you should do.
It's easy to do. From the same Google My Business profile you can generate two files for two different branches. Actually, you can spawn two, or three, or tens. It is the same procedure, regardless of the number of branches.
Keep in mind that it is not recommended to generate the records of too many branches at the same time. Why? Because even if there are such branches, it is a very suspicious procedure; and Google might think it's a suspicious strategy, they may consider it spam.
Obviously you have to have a Google My Business profile. Here we explain how to create it, if you don't have it yet. After you have completed the verification process, you are ready to start entering two addresses (and even more, if applicable).
There are two methods to do it.
This second method, as you will see, is even simpler. It involves downloading, editing, and reloading an Excel spreadsheet for Google to evaluate the new address information. But where do you find that excel sheet?
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4 Pillars that you must take into account to get the most out of your electronic store
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