What role does technology play in a CRM strategy?
October 25, 2022
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To begin with, we need to know what a CRM is. A CRM (Customer Relationship Management) is a customer relationship management system,
Every day we see how the world of business and digital marketing changes. Strategies that worked yesterday are, to say the least, ineffective today. You have to constantly rethink what are the best tactics to convert leads into loyal customers. And not only that: we must think about how to make our company something more. The CRM offers the tools to do it. But with so many options on the market, we are faced with a dilemma: Hubspot CRM vs Zoho CRM.
CRM is not simply a software tool that facilitates corporate processes and speeds up the sales cycle. It is much more than that. It is a whole new conception of what a company is. It radically changes the focus. The way to make it effective is through software. But there are many on the market, and two are the most popular: Hubspot and Zoho.
Stay to get to know them in depth. Hubspot CRM vs Zoho CRM. Here we will talk about what each one is, what its advantages are and what its disadvantages are. A) Yes, You will make an informed decision when implementing CRM in your company. In any case, you can contact us if you want specialized advice.
Do you want to implement CRM and do not know which option to choose? Stay to learn the advantages and disadvantages of two of the best options on the market.
CRM is a commonly used term in today's digital marketing world. Normally with CRM, the software that supports the management of information in the different dependencies of a company is designated. However, it is a term that was born in the 90s as a revolutionary concept in marketing: focus on the client, get to know him, know about him.
CRM, then, stands for Customer relationship Management, or Customer Relationship Management. It is the business approach that tends to strengthen relationships with current customers and expand the possibilities of having new ones.. In CRM, information is more valuable than anything else.
When your company implements CRM, it knows what type of client it has and which lead is potentially a client: it knows what they like, what their interests and preferences are. With this in mind, it's easier to know what to offer.
In addition, building customer loyalty (that is, having their contact information, such as telephone, mail, networks, etc.) the communication channels become more efficient, since you will be able to communicate offers, promotions and other services that speed up the sales cycle.
Now, CRM software is basically the application of what you just read. It is a digital tool that allows you to organize the information you have about the client -although you should know that it is not limited to just that-. It also allows you to share that information from the sales area to the projection area, for example.
It is easier to find patterns or data in common between clients; it is easier to contrast information and find interesting convergences in which you can deepen and find -why not?- a new opportunity for growth.
The best word that defines CRM is «Unification». In other words, control, plan, execute and automate the tasks of each one of your company's dependencies from the same place and under the same logic.
The advantages of implementing CRM are significant. Not only are your sales ostensibly improved, but also your brand as a concept is extended and invigorated. You get to know your customers better and organize your company corporately so that the available resources are optimized.
It is essentially about that: with CRM you have the information in your hand to set yourself specific goals; and with CRM you also have the tool to achieve them. But here a question probably arises: “what software does my company need?”
There is a huge amount of CRM software on the market. Here we will analyze the two most relevant, which guarantee an optimization of resources and a speeding up of the sales cycle. However, you should know that, as companies have specific needs, the CRM they implement must also have specific characteristics that fit them. The Hubspot CRM vs Zoho CRM question is very relevant to them.
Although in both cases it is CRM software, Hubspot and Zoho have different approaches and are meant to serve different needs. Let's see.
Hubspot is a CRM software that specializes in automating corporate processes and management. It can be customized, in terms of administration and assignment of tasks, in very specific aspects. So it allows you to make better decisions based on reliable data.
Zoho is also a CRM software. It specializes, mainly, in managing the relationships between your company and its customers.
allows the optimization in sales fields; But it doesn't stop there: it improves corporate organization processes, communication between the different departments of your company, such as the sales, inventory or customer service areas.
As we have already seen, CRM is a software that can help you increase the competitiveness of your company. Each option has its own advantages and has some disadvantages.
However, some of these disadvantages are mitigated, because it may be that, having your company very own particularities, such disadvantages are not really significant. Contact us to learn more about Hubspot CRM vs Zoho CRM
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