Marketing Plan for a Private School

Marketing for private schools

Unfortunately, public education in Latin America is not in the process of improvement, this has caused a wave of opening of new private schools, creating more and more options for families to choose where to educate their children.

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Table of Contents

Digital Marketing for a Private School

We live in an increasingly specialized and competitive world in all areas, and education does not escape this, it is no longer enough to be the best school in the city.

In advertising it is well known that it does not matter if you have the best product or the best service if you show it to the right people.

A Marketing Plan for a Private School must be the foundational basis for the marketing of any educational institution, you must be able to transmit all the benefits of your school in the most effective way.

Unfortunately, public education in Latin America is not in the process of improvement, this has caused a wave of opening of new private schools, creating more and more options for families to choose where to educate their children.

To complicate the picture a little more, Millennials have become fathers. Statistically, they are the generation of fathers with fewer children. There is not only more supply but less demand.

This whole scenario looks complicated for private schools, let's see what you need to develop your Educational Marketing plan.

Steps to make a Marketing Plan for a private College

A marketing plan is the creation and development of the marketing strategies necessary to obtain metrics set in a given period. Do you need one? Let's see what are the steps to follow:

Data Collection and Analysis

This plan begins with obtaining the necessary indicators to be able to determine what our strengths and weaknesses are, as well as those of the competition.

The correct analysis of these data will allow us to set the objectives that we want to reach and the means that we will use to achieve it.

In the educational field, these data could be the number of possible students in your community, their economic possibilities, social status and interests.

Another important piece of information that should be collected is the number and size of schools close to yours, especially if they want to reach the same families as you.

Define the right strategies

Marketing strategies for an educational center should not be designed by anyone, a specialist must take care of this.

It matters little to have the correct data if you do not have the necessary knowledge to interpret it. The person in charge must be able to understand these results.

At Aula Dig we have the professionals and the tools to understand your needs and create strategies to achieve the objectives of your private school.

Giving quality education to children and adolescents is the best marketing strategy you can implement.

The last stages of a marketing plan are the application of the necessary strategies and the analysis of the results obtained, these will allow us to know if the actions that were taken were correct.

Let's look at some of the actions that should be incorporated into everything digital marketing plan for an educational center.

Digital Marketing Strategies for a Private School

Digital marketing has become the king of marketing, the use of traditional advertising loses more and more strength, digital media give us a more effective and economical option.

This is why our marketing plan for educational centers It will be based on digital media and the options we have when using its tools.

"If your business is not on the internet, your business does not exist" Bill Gates,

Web page

A website is essential today, especially if you are a private company that wants to generate customers and a community through digital media to have greater growth.

Having your own website will allow you to develop other highly effective strategies such as content marketing, SEO, advertising through Google Ads, which we will develop later.

SEO positioning

SEO is the acronym for the term Search Engine Optimization, which we can translate as Search Engine Optimization.

The SEO positioning It is done by studying the words and phrases that our target audience uses when they perform searches associated with our services on pages such as Google or Bing.

In the case of educational digital marketing, you could take as an example phrases like schools with advanced english classes either private schools with ballparks.

The use of these phrases in the correct way will position our pages in the first places of the search engines when these searches are carried out.

SEO will allow you to position your private school as a respected brand and will make you known among people who do not belong to your institution and thus obtain new clients.

Social Media Marketing

The use of social networks is mandatory if you want to attract new students, young people currently spend much of their time on social networks.

You must make publications that manage to mix the educational with the fun and informal of children and adolescents.

Achieving this balance is not easy, which is why your social networks must be managed by specialists who can create the correct content to achieve these goals.

Content Marketing (Blogging)

The production of content has various purposes, one of them is to deliver valuable information to our community and people interested in being part of it.

The creation of articles with valuable content will keep parents and students attentive to your website and what you create there, since they will know that the information they will get will always be valuable and important.

The content marketing (when link to related post is published) and SEO are carried out hand in hand with the other, the content to be developed must be related to the information that parents and students are looking for.

Advertising through Google Ads and Facebook Ads

There are two ways to be considered by internet search engines, one is through SEO and content marketing, and another is through SEM.

The SEM is Search Engine Marketing, or Marketing through search engines, that is, carrying out advertising campaigns through search engines and social networks.

When you search for something on google you can see that the first 2 or 3 results have the tag of adThis is because they are paid advertising results created in order to capture the user's attention.

Advertising through social networks, although it is done through other platforms and with other criteria, allows us to segment in detail the public we want to reach, making the spending of the advertising budget more efficient.

Creating advertising in Google Ads and Facebook Ads, the two platforms with the greatest reach, is not something for amateurs.

Using the correct words and creating the appropriate segmentation are some of the parameters that must be carried out by specialists. We at Aula Dig can create the ads for your private school.

Email Marketing

Email marketing or marketing through email allows you to reach your network of contacts directly, you do not need social networks or for the person to search on Google or Yahoo.

It is proven that it is the cheapest and most profitable way to promote your services, for every dollar invested we get a return of up to 40$, incredible isn't it? but how is it used in a private school?

The truth in many ways, you could send weekly newsletters about events, progress and important information that are made in the mail to parents, as well as to students.

You can inform your entire community when you post new content on your blog or any important news that needs to be communicated immediately.

As we can see, there are many digital marketing strategies for a private school that we can apply, here we mention only the most important ones. The application of one or the other will depend on the analysis of your case and specific conditions.

It seems overwhelming, and maybe it is, but not everything is painted gray, due to the number of possible tools and the synergy between all of them, software has been created that allows us to automate all this work.

What is a CRM

CRM for its acronym in English, is the acronym for Customer relationship management and is a set of software grouped into a platform that allows us to develop business strategies focused on customer needs through technology.

In Spanish CRM is known as customer relationship manager, software is the tool we use but it is not everything, they are the processes carried out by companies of all types and sizes to manage relationships and interactions with their customers.

Accelerate and automate the processes in your company, predict trends and needs, to obtain higher profits and generate new customers.

A CRM brings together, from marketing to company administration, it is a comprehensive management of the company, everything always focused on customers.

With the use of a CRM for a private school, you will be able to automate and simplify many of the marketing strategies mentioned above, in addition to connecting them to the other areas of your educational institution.

Parents could automatically receive emails when payments are due or class start dates, as well as be informed about their children's behavior and performance at all times.

The possibilities of possible actions in an automated way with the use of a CRM are numerous.

Implementation of a CRM in a private educational center

We at Aula Dig as a Digital Marketing agency have studied and implemented various CRMs over the years.

This is why we can currently recommend you ZOHO CRM Philippines as an option to apply it in your private school.

With Zoho CRM and our consultancy you will be able to cover and solve all the needs of your educational center. We promise to be with you throughout the CRM implementation process.

Zoho CRM offers you direct support in Spanish, something that few of the great existing CRMs can say, you will be able to express your concerns without any limitation.

The processes of every business must be reviewed and updated constantly, otherwise the market will take care of billing you.

If you want to increase your enrollment and position your private school as one of the best in the region, you must apply the correct educational digital marketing strategies.

You must automate all the processes within your educational center to be able to attend a greater flow of students in an optimal way, with the application of a CRM it will allow you to do so.

Our team of digital marketing professionals awaits you to work together, study your case, and apply the necessary strategies to achieve your goals.

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