Diagnose positioning problems and fix them.
A Technical SEO audit is, in simple words, a thorough analysis of the factors, both internal and external, that affect the organic positioning of a website. This is the first step, it is a diagnosis to determine a strategy to improve and even correct weak points.
This analysis seeks to determine which are those elements that are susceptible to improvement. Obviously, there will always be something to correct, since the dynamics in the SERPs are constantly changing.
The parameters according to which Web content is qualified, and its visibility and positioning are defined, change. That is why it is important to keep your website always updated.
Technical SEO audits are the beginning of a comprehensive improvement process in SEO terms. Not only does it optimize the positioning of Web pages, but it also allows actual updating of content, always keeping you at the forefront of competitiveness.
Know what a Technical SEO Audit consists of
An SEO auditor is one who carries out the general diagnosis of a Web page. This diagnosis is designed to structurally and holistically analyze the web page, considering both its form and content in general.
An SEO auditor studies, first of all, the current organic traffic of the website, in this way the auditor knows which are the most visited pages and which are the least visited; the frequency and permanence of visits, among other relevant data. The data found in this first step of the audit is analyzed in order to determine which are the peaks and falls that the web page has had and why they occur.
The content must also be analyzed. A reasonable period of time is selected and they are classified according to the traffic they register. Thus, it is possible to know which pages or which content is most important, which can be ignored and which should be reinforced.
The user experience is also analyzed. It is an important factor, since the success of a Web site will depend on the friendliness and how intuitive the resources available to the user are.
All diagnostic information is captured in a chart planner for an SEO audit. Information arranged in this way makes it more accessible; In addition, it allows finding relationships that would otherwise be less obvious. Thus, a template for an SEO audit turns out to be the basis for drawing up an SEO strategy.
We are in a world whose pace is always accelerating. It is difficult to find something stable, and therefore adaptation to new situations and conditions is necessary. The Technical SEO Audit allows us to identify those points, elements or resources that are already "obsolete" and even counterproductive for the general health of our website.
More than important, the Technical SEO Audit is necessary. If we want our website, and ultimately our business, to survive in the digital world, we must adapt to changes in the way users search and the changing structure of the SERPs.
We know that the world of SEO has many dimensions. It is not just about a form and a content. It is about your organization, your planning, your structuring. It is, in other words, a careful and jointly executed strategy on multiple fronts. At Auladig we have Designers, Programmers, WEB Developers, SEO Content Writers and of course an SEO specialist, who proposes from the diagnosis of the SEO Audit to content programming.
If you still wonder what is a Technical SEO Audit? Take a look at its benefits.
There are many digital tools to diagnose the general and current state of a website. Data, information, or simply certain results could be obtained from them. However, when carrying out a Technical SEO audit, experience is key to turning such data into useful work tools.
To make this true data useful data, it is necessary to have technical knowledge and a specialized work team in the different fields of action of SEO. That's what we offer you at Auladig: the opportunity for you to find out the status of your website: how it works, what resources it has, what elements can be improved.
In addition to offering you a complete Technical SEO Audit, you can count on us to correct the problems that may be evident in the Audit and enhance those elements that present good results.
An SEO audit is based on three pillars:
The Technical, which is in charge of tracking the website, its indexing and ranking in the SERP's; basically, here the crawl budget is evaluated and what is the best way to optimize it. the pillar of Strategy and Content, which evaluates the relevance and relevance of the content of the website. Finally, the one of Authority, which looks for ways to build trust in users.
I am Valentina, certified specialist in Technical SEO Audit. My team and I will work to diagnose your website, optimize its resources and increase its organic traffic.
