Remarketing-how you can lower your advertising costs

Online marketing is used more and more on the web because it allows to generate a presence in which it is really visible and leaves a lasting impression on users. For this reason, companies resort to various strategies increasingly studied by professionals, where those visits that we have from new users that do not end up in a purchase, we have the possibility of recovering them until the sale is achieved.

This is due to remarketing, and that is why 68% for agencies and 49% for brands are moving budget from the traditional display network (set of websites, videos and applications where their ads can appear) to ads from remarketing.

Whether you are familiar with remarketing or not, you can expand the information a little more with what I am going to tell you about what it is, how remarketing works and other information that will help you familiarize yourself with this concept. I will tell you in 5 points.

1. What is remarketing

Users tend to enter a website more than once before making a purchase. This is why remarketing is the way to advertise with the tactic that the ads are viewed by people who have previously visited your website. In order to generate an impression or effect among the visitors of your site, addressing the problem of the behavior of the majority of users, by not buying as soon as they see a product.

Between remarketing or retargeting, differences are that, strategically, remarketing focuses on collecting user information to create lists and later send by email, on the other hand, retargeting supports paid ads and display.

2. Advantages of remarketing

One of the questions you will be asking yourself is why remarketing. Well, remarketing provides two main benefits:

Return of investmentAfter analyzing different user behaviors through their buyer journey, it offers an advertising tactic that provides a greater return on investment. Offering more effective and direct means to reconnect with those people who have shown interest in your promotions, products or offers. Capturing through messages that are attractive, captivating and efficient. In addition to offering mobility for users to advance to finally buy, eliminating indecision.

Consolidate your brandAnother important tactic of remarketing is to keep the interest of those who were attracted to your products, helping them to return to you. It does this by offering the opportunity for people to become familiar with your business. It also increases the chance that people will take an indirect action at some point like a visit to your site or a Google search.

3. Types of remarketing

-Mobile remarketing: This remarketing is made known between devices, that is, it redirects users who are on their mobile devices through video, ad banners, or transition ads.

This type of remarketing seeks for your brand to be present on several devices of the same user, allowing it to be on your website throughout its day. For this it is important that you do not simply have a website, but that you have a good site that represents your business, as it should.

-Site remarketing: It allows you to present ads to Internet users depending on their browsing behavior, such as the products they have viewed, the pages they visit or whether they have marked a service or product as a favorite.

-Remarketing segmentation: List remarketing allows you to upload information from your CRM (Customer Relationship Maagement), which refers to the set of practices, technologies and business strategies oriented in the relationship with the customer. Some examples of lists are:

Who signed up for your blog
Who gave download of any content you offered
Who responded to your survey
Who visited more than five pages of your site
Who left a comment on your post

-Dynamic remarketing: It has a specific e-commerce touch with which you can personalize each sensation of the ad that you show to your customers. Achieving that every time people see your ads, they see again the content in which they showed interest.

4. Remarketing

To implement remarketing in your business you must follow these steps:

1-List all the necessary components to start your campaign.

2-Carry out your remarketing campaign.

3- Produce good ads.

4- Calculate and perfect the performance of your remarketing.

5. Integrate remarketing and inbound marketing

Many e-commerces not only promote your products, but are also betting on the winning possibility of digital marketing, integrating remarketing with inbound marketingThis means that they create campaigns promoting content.

This strategy is important because it combines the use of remarketing, which tends to accelerate the purchase decision, to the possibility of building a good relationship of trust between the selling customer before selling, which enhances loyalty.

Although this information can be a good start to start in remarketing, what you really need is a good advice from Auladig; we are a company committed to the best and most current strategies that allow your company to reach another level in the digital world. You are one click away from quality advice, with the best results.