What people usually think about SEO, that it is something invariable, as it appears to be, it really is not. Although Google's algorithms are based on the same principles, it has evolved over the years to better adapt to the behavior, thinking, needs and expectations of people on the Internet.
This is why more and more SEOs need to stay at the forefront and adapt to stay at the forefront of this highly competitive world for positioning in Google. One of the evolutions is semantic SEO. Experts say that very soon SEO will be 100% semantic. For this reason I want to tell you what Seo writing is and what it consists of.
The evolution of SEO is linked to how we have changed in our way of searching the internet. Our searches before were more general and now they are much more specific trying to find concise information. That is, we are speaking a more specific and natural language, with the idea of getting a quick, direct and accurate response.
That is why, as its name indicates, semantic SEO is related to semantics, that is, with the part of linguistics that studies the meaning of language expressions. Thus, SEO will no longer be based on keywords only, but will focus on the relationship and context between them.
Where it is already able to interpret the intention of the user through synonyms and related words. For this, it takes into account other factors such as searches of our history on Google, our physical location, the device on which we access the search engine, etc. Significantly broadening the search to improve its results, trying to make a prediction of what we want.
You can better understand what has been said above if you notice that when you put in the Google search engine "who wrote Frankenstein", it will directly return a rich card in which it indicates to us without having to enter any page the name of Mary Shelley.
This is an example of a semantic search, where the searches offered by Google's knowledge graph collect all the contextual information that we provide to qualify and catalog it, to give the best results.
You must give meaning to the content of your web pages, so that Google knows what services you provide to users, for this the Rich snippets or enriched fragments that refer to what is extracted from the pages of search results. That is, they add detailed information about the web pages so that their content can be better cataloged.
Then the keywords will go into the background, to give way to the content of the article that should be natural. Since users no longer write like robots, but ask the search engine as if it were someone else. Something that will grow more and more with the expansion of voice searches, so it is vital to adapt to these trends.
For this reason, we must pay more attention to the use of gender variations, use of synonyms, set phrases, conjugations of verbs or linguistic changes. Semantic SEO will analyze all of the above and also the relationship between paragraphs, links, article structure, semantic fields, and abbreviations.
For this reason, if we have ambiguous words in our content, they must be clarified. As if we are talking about exercises, Google must know if it is about something physical, or about activities in English or other areas. For this, the use of related words can be useful, but always giving an appropriate context.
Through structured data, we indicate the information on our website through tags that Google bots see, although users do not, in order to provide information about our content to these search engines, facilitating their work.
It is through this structured data that Google will be able to generate the most accurate and relevant results, in addition to offering rich snippets that provide greater visibility of our content to increase the CTR (number of clicks that a link obtains compared to its number of impressions ). So in a cooking recipe, for example, there will not only be the recipe, but also the evaluation of the users and the featured image of the prepared dish.
After better understanding about semantic SEO, you should put into practice how to follow the current trend in search engines, so that you can have the best position for your website and that helps you increase users on it. Thus, you can realize that at Auladig we keep at the forefront of the latest and best strategies that you need to achieve success in this digital revolution. You are not alone, we offer you the best personalized advice.
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