It is evident that, in the current way of conducting business, the traditional tools to know the balance sheet and the general state of our company are necessary. However, to compete with other companies, they are not enough tools. To obtain true, accurate and useful information about the state of our company, it is advisable to have Google My Business statistics. Here we will tell you what Google My Business statistics are, how you can interpret them, and how they can contribute to the growth of your commercial activity.
Now, before going into the Google MY Business statistics, it is necessary to briefly know what Google My Business is, what it is for and how the statistics it offers are the essential input to positively influence local SEO positioning. So let's see.
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Google My Business is a very powerful and invaluable tool for small and medium-sized businesses that seek to position themselves on the Internet, which means having a relevant presence that is easily presented and equally recognized by potential local customers.
That is, Google My Business -which, remember, is a free tool- allows companies greater visibility on the Internet, especially focused on a local environment.
If you implement Google My Business and get the most out of it, people close to you and your company will know about your commercial activity, since Google My Business works in conjunction with Google Maps, so they know the geographic location from both customers and your company, and works by applying that information to display the results of an Internet search.
Basically that's Google My Business: it is the means through which you can start to make your company visible on the Internet. As it does? Let's see what Google My Business can offer you.
Google My Business, in a few words, offers you the possibility of being in the first search results of someone near you when they search for a keyword related to your commercial and/or productive activity.
For example, if you have a tennis store and you have taken full advantage of Google My Business to properly position it on the Internet, anyone near your store who searches for "Tennis Stores" will immediately see a tab on their phone screen with information about your business.
The information that appears on the tab and that the potential client will see is information that you have provided yourself, so always remember to give true information regarding:
If you offer that kind of information, you will build trust. The chances of them finding you, taking an interest in you, and finally buying what you sell will be greater. But that is not all. Google My Business offers you the possibility of contacting your clients directly.
They can ask you questions, and you can provide them with information about your products, services, or promotions. It allows them to generate ratings and references of your company that, if good, will improve the perception of your company.
In addition, Google My Business allows you to access really important and useful information about the way they perceive and interact with your company. This information is accessible through Google My Business statistics.
As you already know, Google My Business is a tool that helps you achieve a goal. The achievement of this objective is achieved, in turn, through the implementation of other tools.
That is, Google My Business is a tool that contains other tools. So, it is necessary to know how to use them to make the most of them. One of these tools, perhaps the most valuable, is found in Google My Business statistics.
Google My Business statistics allow you to know a series of data, carefully collected information, about your business activity. Basically, it is information about how local potential customers have found out about your company, and how they have approached it.
You can see, among other things, statistics regarding:
When people search on Google, they don't always search for specific terms. That is, they do not always look for the exact name of a store or company. Many times they search in general terms, such as a category, product or service.
Google My Business statistics let you know how customers have found your company: if they searched for it directly by name, or if they reached it indirectly, when they searched for one of the products you sell, for example.
There are two ways in which potential customers can reach your company listing. One, through the Google search engine, as a result of a search. Another, through Google Maps. Google My Business statistics let you know exactly where customers are finding you.
This information is especially relevant. Google My Business statistics let you know how your potential customers interact with the information available in your business listing.
For example, it lets you know how many visitors you had in a period of time, if they requested more information on how to get to your business, if they decided to call or contact you. The recording of this information is so meticulous that you can even find out which days of the week and at what time there is the greatest call traffic.
If we are going to buy something, we usually look for photos of the product; that inspires us confidence. If you are a seller, the ideal is that you offer photos of your products. Google My Business Insights let you know how often your business photos are viewed compared to competitor photos.
The amount and level of detail of the information that Google collects when we browse the Internet is incredible. You can even know the peak time of visits to your business listing, and even the time they spend consulting it.
This information is particularly valuable and useful if you want to take advantage of it. Here you can find out what opinion people have of your company.
To obtain them, there are several options, depending on what information is most relevant to you. The two main ways to get the statistics are:
To obtain the statistics you must have the verified profile of your company in Google My Business. Just select the profiles for which you want to download the statistics report.
Select the “Download statistics” option, then, in the displayed tab, select “Get report”.
Next, you have to determine a data period for the statistics. Finally, you select “Download”.
The data that is downloaded through this option includes the last 28 days. We can download three different types of statistics: Discovery data, photos, and phone calls.
As you saw, Google My Business is a really useful tool when it comes to putting your business and/or company on the virtual map. Google My Business statistics offer very useful information, on which you can think of new strategies and more effective sales methods. If you want to make the most of this and other SEO tools, contact us. Start your project now.
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