Tag: Noticia

Digital Marketing Strategy
Luna Herrera

THE ECONOMY OF ATTENTION

We can think that the economy is based on matter and energy as it has been called since the industrial revolution, as if the interpretation of the nature of this industrial society was about the means of production. But since the 20th century, the great economists were already pointing out how the entire society was based not on capital, natural resources, or work, but on knowledge. If there is knowledge, the other factors of production can be obtained; knowledge step to make a utility to obtain economic results.
The economy had to adapt to the fact that the most precious resource in the world was something immaterial, that is why the customs, the rules, the skills to be able to capture, preserve, discover and exploit information are now the most important thing, as Walter Wriston said, the former president of Citybank.

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