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Tag: sitios web

SEO
Luna Herrera

Semantic SEO

What people usually think about SEO, that it is something invariable, as it seems to be, it really is not so. Although Google's algorithms are based on the same principles, it has evolved over the years to better adapt to the behavior, thinking, needs and expectations of people on the Internet.
This is why more and more SEOs need to stay at the forefront and adapt to stay at the forefront of this highly competitive world for positioning in Google. One of the evolutions is semantic SEO. Experts say that very soon SEO will be 100% semantic. For this reason I want to tell you what Seo writing is and what it consists of.

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Digital Marketing Strategy
Luna Herrera

Remarketing-how you can lower your advertising costs

Online marketing is used more and more on the web because it allows to generate a presence in which it is really visible and leaves a lasting impression on users. For this reason, companies resort to various strategies increasingly studied by professionals, where those visits that we have from new users that do not end up in a purchase, we have the possibility of recovering them until the sale is achieved.

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Digital Marketing Strategy
Luna Herrera

How to choose a social network for your company

Did you know that between 2016 and 2020 the trend in the use of mobile devices to access social networks went from 99,913 users at the end of 2016, to 225,896 users until December 2020 in Latin America. And that half of the 406,182 minutes that they spend a month on social networks, they do so by browsing the advertising of companies that use social networks as a visibility tool.

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Digital Marketing Strategy
Luna Herrera

How to sell on social networks 2021

We have to accept that social networks are part of our daily life. Every day people between 16 and 29 years old spend an average of 3 hours a day on social networks, and adults between 45 and 54 an average of 1 hour and 39 every day, where Facebook and Instagram lead the time dedicated to social networks . This is exposed in the strengthening of the use of social networks in sales.

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Digital Marketing Strategy
Luna Herrera

Why digitize your business

According to Forbes Colombia magazine, 80 % of companies around the world have advanced and have been involved in a digital transformation due to Covid-19.

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