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Web positioning, 4 reasons to have it as a priority in your digital strategy

Web positioning or search engine positioning is a set of strategies and actions aimed at improving the position of your website, that is, web positioning has as its main objective to help your website appear in the first search results in Google . 

In this blog I am going to mention what web positioning is for and I will give you 4 reasons to have it as a priority in your digital strategy.

What is web positioning for?

Web positioning serves so that your company obtains better visibility in the digital space, that is, with the strategies that exist for web positioning such as SEO, it seeks to carry out a series of actions that will allow the Google robot to determine if the content of your website is valuable to users. This is the determining factor that Google uses when it returns search results when you type something in the search bar.

So what you really need to do is adapt your website, placing valuable content (information that teaches Google users something) and updating it at least once a week, in addition to other strategies, so that the Google robot takes your website as important and throw it in the first search results, thus giving you the possibility of obtaining more clients and more flow of possible clients in them.

In a few words, web positioning is used to place your website in the first results of Google through strategies such as SEO.

Web positioning, 4 reasons to have it as a priority in your digital strategy

Digital strategies are essential to improve the visibility of your business, here are 4 reasons to have web positioning as a priority in your strategies.

1. Increased traffic and more buying opportunities

As we have mentioned before, web positioning helps the positions of websites in search engines such as Google. Having it as a priority in our digital strategy will help us to have more user traffic on our website, understanding the possibility that those users who visit it become clients or potential clients, which translates into better income and greater brand visibility.

  User traffic on your website is very important to have good visibility and you usually get this type of traffic organically, that is, through SEO tactics to position yourself organically in search engines. 

Marketing agencies like Auladig have people who are experts in positioning with SEO tools, we help you improve your keyword phrases, keywords, writing methods, among other things so that Google robots take your content and classify it as relevant and You can move up the list of results.

2. Attract customers

Businesses that update their site at least once a month tend to attract more customers than those that don't. The updates you make to your website will help it to establish itself and stay in the highest places in search engines, an ideal place to attract more customers. 

Websites with an SEO strategy load faster, tend to be easier to read the content and navigate through the page, in addition, the page will be better displayed on the different screens of the devices, which is important because more and more people people who use their cell phones to view web pages. 

3. Long-term strategy.

The results of a good SEO strategy for the positioning of your website can be seen between 4 and 6 months, through web traffic, clicks or direct sales. This strategy is a slow process compared to others like SEM, however it will be a bit more stable and strong than the others.  

That SEO is a strategy that takes time is not necessarily bad, because in the time you invest in SEO you are constantly updating your content and redesigning your page, which allows you to create a more robust web page and when it comes out in the first results of search the client has a perception of professionalism from the moment he enters your page. So take the opportunity to improve your website. 

4. Competitive.

Positioning with SEO strategies has become very popular in recent years and now most companies use it, this makes it one of the most competitive strategies to achieve visibility, for this reason I recommend that you consult professionals for it.

Being a strategy with so much competition around it, I recommend that you look for an agency that has expert personnel on the subject so that they can guide you and help you implement it on your website. 

On the other hand, with this strategy you have the possibility of reaching more parts of the world, that is, converting your national company into an international one because the internet has no geographical limits, so it allows you to reach a greater number of potential customers quickly. 

In conclusion, web positioning is very important if you want to digitize your company, since with this strategy you will attract more customers, you will have better visibility and you will be able to establish yourself in the first places organically. 

Auladig is an agency that helps you digitize your business, here we have experts in handling SEO tools, contact us so we can help you too.

Contact Juan de Auladig.


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