What is technical SEO and how can it help your eCommerce?

When creating an e-commerce, considerable time is generally dedicated to the visual section: the more attractive the online store is for the user, the greater the possibility of conversion there will be. Or, at least, that is what logic tells us in terms of design.

However, trying to create a site that is visually appealing is only part of what it encompasses, as you will also need to have a Online store technically sound. Simply put: more strategies are needed to make it possible. One of them is technical SEO, which is one of the most critical components that all eCommerce requires.

Technical SEO can be a great way for your online store to gain an edge over your competitors. If your site has a solid foundation, that is, with a good technical SEO, the possibilities to position it will multiply. There are many ways you can help grow your business thanks to technical SEO. If you want to find out what they are, keep reading.

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At AulaDig we are experts in technical SEO optimization and configuration of any type of website. If you want to know more about this service, request personalized advice.

What is Technical SEO?

Technical SEO refers to optimizing your website for help search engines crawl and index it optimally. That is, the better the crawlers understand what your site is about, the better it will rank organically. Search engines are getting smarter and while they have great crawling, indexing and content understanding capabilities, they are still far from reaching their full potential. 

Thus, technical SEO is essential when creating your online store so that search engine algorithms position it at the top of the results.  

This set of techniques will ensure that your eCommerce is crawlable and indexable, has a solid structure, offers a positive user experience, have a fast loading time, have a clean design and are optimized for mobile.

Importance of technical SEO for eCommerce

You could say that technical SEO is important for any website. However, because eCommerce sites have many pages, this slows performance and impact creates more margins for error.

Likewise, when an e-commerce site is well optimized, it will be possible to position much better, showing more products and offering a smoother shopping experience. Thanks to this, more sales will be generated.

By implementing this strategy from the start, you can be sure that your website will be built on a solid foundation in terms of speed, navigability, and responsiveness.

If you want to know what are the points to improve in your online store with respect to technical SEO, you must carry out a audit. In this sense, it is important that you take into account the following aspects:

  • Create an SSL certificate, that is, a layer of protection so that your eCommerce is secure. This is extremely important to prevent your website from being attacked, as it will protect sensitive information (personal or payment data).
  • Test the loading speed of your page, since if it is very high, it is most likely that users will abandon your online store.
  • Check if the pages of your website are accessible and easy to navigate through. Or, what is the same, check if they can be tracked by the bots. For this, it is necessary that you use pagination, robots.txt., that you establish the structure of the URLS, that you have an XML map or that you have an adequate web architecture.

Benefits of technical SEO for an eCommerce

There are many benefits that technical SEO has for e-commerce sites. Beyond generating organic traffic, technical SEO will help your business in the following aspects:

  • Increases visibility and brand recognition.
  • Improves user experience.
  • Drive conversions.
  • It attracts traffic during the stages of the marketing funnel.
  • It generates long-term traffic.
  • Attract backlinks.
  • Support paid ads.
  • It builds trust to companies and customers.

How does technical SEO help your eCommerce?

One of the strategies to generate organic traffic is through SEO. Many consumers use Google and other search engines to find certain products they need. Therefore, your website must be positioned in the first places for your target audience.

This is where technical SEO will make a difference and help your eCommerce store, as search engines drive much more traffic to your site than social media. technical SEO It will help you generate more traffic for a few months, and even years.

Help your business rank at the top of search engines

Generally, eCommerce businesses come to face a number of unique challenges when it comes to SEO. However, they are extremely interesting to optimize. These websites have great freedom to play with their navigation, create attractive content and optimize their product pages, offering a better experience to current and potential customers.

Now that you have come this far, it must be concluded that technical SEO factors are going to affect different types of functionalities of a website, mainly those that are focused on providing a better user experience and those that are carried out in a more technical way. 

This, in the first instance, contributes to or affects the search results that are generated by Google. So get to work and use technical SEO to have a better eCommerce!

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