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Why is my website not getting customers? Learn about SEO

Did you know that SEO is one of the most important disciplines in digital marketing? SEO is optimization in search engines to improve the positioning of websites organically, that is, SEO positions your website in the first places of search and thus makes it easier for it to appear when a person searches for your services in Internet, in addition, with these strategies advertising is not paid to appear in the first positions.

In this blog I will help you solve the question: Why is my website not getting customers? We will start by learning about the SEO strategy: what SEO is, what it is for, how it works, why you should implement it in your marketing strategies and how it influences your website traffic.

At Auladig we help you with the Inbound Marketing of your company.

What is SEO?

Let's start with the most basic, the definition of SEO (Search Engine Optimization or search engine optimization) is the process of improving the visibility of a website in search engines like Google or Yahoo!, organically, that is, without paying for it.

There are two types of practices in SEO: Black Hat SEO, seeks to improve a website's search engine rankings with practices that contradict search engine guidelines and search engine ethics, and White Hat SEO, is the cleanest practice because it seeks to position the website using practices that comply with the ethics and guidelines of search engines.

What is seo for?

SEO is used for your website to get a position within the first places of the browsers, that is, when people search for a keyword that appears on your website or web page, this or this comes out among the first options of results that throws the browser. For example, if you sell yellow Nike shoes and a person searches for yellow shoes, the idea is that your website is the first or, failing that, among the first to appear in response to what that person placed in the search engine.

The objective of SEO is to make your web page or website more visible and create a more organic flow on your website, so that the people who visit it are really interested in your content and products or services that you offer, so that the possibilities of sale are higher.

How does SEO work?

You probably already have an idea of how it works after knowing what it is and what it is for.

SEO works through a series of requirements that browsers or search engines define to evaluate if a website or web page has valuable content to place it in the first search sections.

Some of the requirements that search engines can request are: external and internal links, keywords or Keywords, titles, meta-description, headers, semantic URLs, loading speed and user interaction. . Although this can change a bit depending on the browser.

Why should you implement SEO in your marketing strategies and how does it influence your website traffic?

SEO as a Marketing strategy helps you build a solid foundation for your website because it will attract people who are really interested in your content and in the products and services that your company offers, plus one of the advantages of organic positioning is stability. that this can have.

The traffic on the websites has a strong relationship with the marketing that you do so that it becomes visible, SEO, being a Marketing strategy, works very well so that the flow of people who visit it increases. SEO when positioning your web page gives you better visibility by default and more opportunities to generate fluid traffic on your website, it should be clarified that a correct application of SEO is required for it to work properly with the keywords and all the requirements that browsers require.

Why is my website not getting customers?

Finally we will talk about why your website does not get clients, there are several reasons, in this section we will focus on the lack of positioning strategies such as SEO.

Because you do not have an adequate SEO strategy for the target audience you want to capture, because you are not positioned among the first places in the search engine, because your content does not add value, among many other reasons that you must begin to solve.

Strategies are very important as we have been talking about, however, you have to know how to create, manage and feed them, this can be complicated if you do not have a professional on the subject to help you, for that reason I recommend that you allow us to help you.

At AulaDig we help you with the Inbound Marketing of your business and position it through strategies that involve the creation of content, the search for keywords, among other important things for the emergence of a website.

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