September 27, 2022
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Every day we see how the world of business and digital marketing changes. The strategies that worked yesterday, today are, at least,
Competitiveness is a virtue in the world of digital business. You must not stop paying attention to the tools that can potentially favor the activity of your project. CRM is one of these tools. One of the most popular options is Zoho CRM. Next, we will see what exactly is Zoho CRM, what are its benefits and what are its advantages and disadvantages.
Roughly speaking, the CRM is installed in the corporate and administrative processes of your company and these acquire fluidity: consequently, the sales cycle is streamlined and relationships with your customers become even closer.
It is not just another software for administration and management of business resources: it is a perspective that provides dynamism and fluidity to your commercial activity. Stay to find out more.
CRM is a business perspective that, although it sounds new, has been gaining strength for some years now. Initially it only denoted the tendency to look back at the client; namely, learn more about the customer, properly approach him.
Companies with a CRM strategy (acronym in English to say Customer Relationship Management), channeled their efforts to improve the customer experience. This satisfaction created loyalty and increased the possibility of acquiring new customers.
With the rise of digital tools, this perspective takes the form of software. It is a revolutionary change. The way of developing corporate and administrative processes changes. The language spoken is that of efficiency.
Bearing in mind the direct relationship with the client (that is, knowing valuable information), such processes are "purified": it detects which tasks are superfluous and which others need to be enhanced. This means that resources are made available to more optimal use.
Within the framework of the digitization of this perspective, many CRM software brands are born. They are very similar to each other, because they offer more or less the same tools, but they vary radically in terms of the possibilities they offer and the use that can be given to them.
Zoho burst onto the scene in the mid-1990s. It was originally called AdvenNet and was dedicated to the design of telecommunications software. This experience configures all his subsequent development. By 2005 it became Zoho, a pioneer company in CRM software and cloud services.
Zoho is a company that offers a vast list of applications and software tools designed to operate within a company.
The products it offers, having the vast experience that supports them, guarantee a noticeable improvement in two aspects of the companies that acquire them:
This is one of the many digital tools that Zoho offers. Perhaps, it is the most popular and recommended. Research institute Nucleum Research named Zoho a leader in the CRM technology space in 2021.
Corporate giants like Amazon, Suzuki and others have successfully implemented it. This does not mean that it is inaccessible to small and medium-sized businesses. In fact, these are where revenue growth and optimization of resources are most frequently reported.
But how does Zoho manage to grow your business? To find out, you have to know the services and applications integrated in CRM. Later we will see its advantages and disadvantages.
Compared to other CRM software, Zoho's specializes in cultivating relationships between customers and your company. These relationships seek customer satisfaction, the greatest probability of attracting prospects, and effective communication that seeks to position your brand.
Remember that there is no better publicity than the recommendation of someone you trust.
But it doesn't stop there. Zoho gathers in one place that information that is so easily lost between piles of files from different dependencies. It allows real-time access to many types of information about your customers and leads.
For example, it allows you to know the path that a particular customer has taken on your website, how they have behaved, what preferences they have, and even know in real time at what stage of a sale your staff is interacting with them.
On the other hand, with his omnichannel tools, allows extended communication. Through the phone, mail, and social networks you can share information about your company's campaigns or promotions. You can also contact potential customers.
As you may have seen, Zoho CRM is an excellent option to manage your resources more efficiently, better organize your administrative processes, and streamline the sales cycle. Count on us for your project.
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